Mar 14, 2019
A semi-academic look at how marketing works and why we choose the products we buy. We look at the consumer decision making process, cognitive dissonance, and how consumers distinguish products from one another.
Mar 7, 2019
The practice of addition by subtraction can help nearly all aspects of our businesses or lives. Many things can be improved by making them simpler, or more concise. In this episode, I introduce the concept so that we have a shared language through which to discuss more complex...